Continue with login



IQOS is our most advanced smoke-free product that releases a nicotine-containing vapour. The electronic device heats a specially designed tobacco stick using a blade that can control the temperature range to avoid burning or combustion.

Because the heat can be controlled below burning temperatures, IQOS eliminates inconveniences such as ash and smoke, and is a better alternative for adult smokers who would otherwise continue to smoke cigarettes but still want to experience real tobacco taste.

This device is not for people who have quit smoking or have never smoked. IQOS and tobacco sticks are not intended for minors. You can find more information under Important Information.

The biggest difference between IQOS and cigarettes is that IQOS heats tobacco instead of burning it, therefore eliminating many of the chemicals and toxins associated with smoking-related diseases. Because the tobacco sticks used with IQOS are made from real tobacco, the user still experiences the taste of tobacco but there is no fire, ash or smoke generated. Instead, a vapour is emitted that has less smell than smoke from a cigarette.

When a cigarette is used, nicotine is released through burning the tobacco which creates smoke, but IQOS has a specially designed blade that heats the tobacco rather than burning it, still allowing for the nicotine to be released.

The gold platinum blade in the IQOS holder is what controls the temperature of the tobacco ensuring it is never hot enough to burn or combust. The tobacco sticks have been specially designed to be used exclusively with IQOS, and while they are made from real tobacco, they cannot be smoked like cigarettes. This is because the tobacco in our tobacco sticks has been processed differently to the tobacco in cigarettes. Click here for more information on our heat-not-burn technology.

No, because IQOS doesn’t burn tobacco, it doesn’t generate smoke.
No. The IQOS device has been designed to work exclusively with specially designed tobacco sticks. Trying to use a cigarette in your IQOS risks damaging your device or breaking the heating blade.

No. IQOS is not risk-free and contains nicotine which is addictive. IQOS should only be used by adult smokers who would otherwise continue to smoke. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine-use altogether.

No. The IQOS heats tobacco to release a vapour containing nicotine unlike e-cigarettes that vapourise a liquid containing nicotine.

No. IQOS is not a smoking cessation device or an alternative to quitting smoking. If you are concerned about the health risks of smoking, your best option is to quit smoking or stop using nicotine-containing products altogether.

Product added to cart

Your cart is empty

Find the IQOS that suits you best.

Compare models

Please confirm that you are 18+ and a smoker or user of other nicotine products.


You must be 18 or over to access materials on this site

We Care

This website contains information about our smoke-free products and we need your age to verify that you are 18+.

Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free and provide nicotine, which is addictive. Only for use by 18+ who would otherwise continue to smoke or use other nicotine products.
For more information read our Privacy Policy.