What is IQOS?


IQOS offers a range of heated tobacco and e-liquid vaping products, designed to provide a satisfying taste experience without ash, smoke and cigarette smoke smell*. All IQOS products are better alternatives than continued smoking. Choose your way forward.

*Important information: IQOS is not risk-free. See Important Information section of the website.

Heated tobacco.

Using real tobacco to deliver real tobacco taste.

E-liquid vaping.

Crafted to deliver a consistent taste every time.

TOGETHER
FORWARD.

Change starts with the smallest of steps. Whether you have just started your journey or are considering switching to IQOS, IQOS is by your side.

Discover more

An artist's hand  holding an IQOS ILUMA case as she paints.
A gold IQOS DUO device
IQOS 3 DUO

Always ready.

IQOS heats tobacco instead of burning it, so you can experience the real taste of tobacco without the smoke.

Buy IQOS 3 DUO

A gold IQOS VEEV  device
IQOS VEEV

Vaping Made Right.

Personalised vaping. Fast charging. Smart technology.

Buy IQOS VEEV

Compare devices.

Find your perfect IQOS match.

Compare and buy

This product is not risk-free and provides nicotine, which is addictive. Only for use by adults.
IQOS contains nicotine, which is a highly addictive substance. No sale to persons under the age of 18.

Please confirm that you are 18+ and a smoker or user of other nicotine products.

CONFIRM

You must be 18 or over to access materials on this site

We Care

This website contains information about our smoke-free products and we need your age to verify that you are 18+.

Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free and provide nicotine, which is addictive. Only for use by 18+ who would otherwise continue to smoke or use other nicotine products.
For more information read our Privacy Policy.