A range of smoke-free products that are alternatives to smoking.
We offer a range of smoke-free products to adults who would otherwise continue to smoke or use other nicotine products.
So whether you’re seeking real tobacco taste or are searching for a vape you can trust, you can find the product that fits your preference and special moments - all without the hassle of fire, ash or smoke from cigarettes.
What is IQOS Heatcontrol™ Technology?
IQOS (heated tobacco technology) heats tobacco instead of burning it, giving you freedom with no smoke smell, fire and ash.
Switching completely to IQOS presents less risk to your health than continuing to smoke. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*.
Vaping made right.
A new kind of vape crafted for your senses. A vape experience you can make your own. The design makes it beautiful, science makes it smart.
IQOS science and technology
Behind each IQOS device are years of scientific research and technological expertise, which enabled us to develop the HeatControlTM and MESHTM heating technologies.
These technologies allow us to deliver precise heating to tobacco and e-liquid, giving you the taste of real tobacco and a truly consistent vaping experience with no smoke smell, fire and ash.
Discover our products
There are 3 products in the IQOS range of Heated Tobacco devices. Each is designed to deliver taste satisfaction and emits on average 95% lower levels of harmful chemicals compared to cigarettes*. IQOS is to be used exclusively with specially designed tobacco sticks.
IQOS VEEV is our most technologically advanced vaping device, and it delivers taste consistency every time. With a compact and ergonomic design, it’s simple to use. Just swap flavour pods on the go and enjoy!
The heater’s smart digital control detects when the e-liquid level is low and shuts off the device. This is designed to prevent overheating and burnt taste.