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This website contains information about our smoke-free products and we need your age to verify that you are 18+.

Our e-liquid and heated tobacco vaping products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free and contain nicotine, which is a highly addictive substance. No sale to persons under the age of 18.
For more information read our Privacy Policy.

IQOS alternatives to smoking cigarettes

What is IQOS? IQOS offers a range of heated tobacco and e-liquid vaping products, designed to provide a satisfying taste experience without ash, smoke and cigarette smoke smell*. All IQOS products are better alternatives than continued smoking. Choose your way forward.

*Important information: IQOS is not risk-free. See Important Information section of the website.

Heated tobacco.

Using real tobacco to deliver real tobacco taste.

E-liquid vaping.

Crafted to deliver a consistent taste every time.

Need help choosing between Heated
Tobacco and Vaping devices?

Help me choose


Change starts with the smallest of steps. Whether you have just started your journey or are considering switching to IQOS, IQOS is by your side.

Discover more

An artist's hand  holding an IQOS ILUMA case as she paints.
A gold IQOS DUO device

Always ready.

IQOS heats tobacco instead of burning it, so you can experience the real taste of tobacco without the smoke.


A gold IQOS VEEV  device

Vaping Made Right.

Personalised vaping. Fast charging. Smart technology.


Compare devices.

Find your perfect IQOS match.

Compare and buy

IQOS contains nicotine, which is a highly addictive substance. No sale to persons under the age of 18.