The best decision any smoker can make is to quit tobacco and nicotine use altogether. For those who struggle to quit, switching to less harmful alternatives can be a significant step towards reducing health risks.

Smokefree products are not risk free and contain nicotine, which is addictive. Switching to a smokefree product is, however, a better choice than continuing to smoke.

Nicotine-containing vaping products may help people stop smoking or reduce their cigarette use. Vaping is not risk-free, but it is significantly less harmful than smoking.

For consumers to experience the benefits of smokefree products, they should switch completely and abandon smoking permanently.

Heated tobacco devices heat real tobacco within a specific temperature range. By contrast, e-liquid vapes (also known as e-cigarettes) don’t use tobacco leaves and instead vapourise an e-liquid solution containing nicotine and flavours.

The Heated Tobacco Vaping device IQOS ILUMA uses an induction heating system to heat a tobacco stick from within, releasing a nicotine-containing vapour. By heating rather than burning, Heated Tobacco Vaping does not produce ash or smoke and no cigarette smoke smell.

The SMARTCORE INDUCTION SYSTEM™ is an induction heating system used in IQOS ILUMA ONE, which uses magnetic energy to heat a heat-conducting element within each TEREA tobacco stick. This is why TEREA branded sticks only work within IQOS ILUMA devices.

No, because IQOS doesn’t burn, it doesn’t generate smoke or ash. However, IQOS releases a nicotine-containing vapour.

IQOS ILUMA emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

During combustion (burning), a cigarette produces smoke which is a complex mix of harmful chemicals. The burning process also produces smoke and ash.

* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.

No. IQOS ILUMA is a Heated Tobacco Vaping device that heats TEREA sticks to release a vapour containing nicotine unlike e-cigarettes that vapourise a liquid containing nicotine.

TEREA sticks are designed to be used only with IQOS ILUMA, so don’t try and use TEREA sticks with blade IQOS devices because it might get damaged. That’s because the new SMARTCORE INDUCTION SYSTEM™ has no blade in the holder. Instead, a metal heating element sits inside the TEREA stick. You will not be able to use TEREA stick with IQOS 3 DUO blade technology.

In June 2025, the New Zealand Government made significant amendments to the Smokefree Environments and Regulated Products Act 1990 in an effort to curb youth vaping. Key changes include a ban on disposable vapes, limitations to the way vaping products can be displayed in stores and online as well as advertising and promotion restrictions.

There are age restrictions for purchasing any vape in NZ. You must be 18 years old or order to legally purchase IQOS, IQOS ILUMA and VEEV ONE vaping and heat not burn vaping products.

All vape devices must include child-resistant mechanisms, such as requiring multiple steps to activate.

IQOS ILUMA ONE devices have a 5-click child lock.

You can purchase IQOS products in NZ via this website, at IQ VAPE Newmarket or from retailers nationwide. Many retailers also have websites so you can shop online. You can find a retailer here.

Yes. IQOS, IQOS ILUMA and VEEV ONE vape pods are available in select physical NZ vape shop locations. Utilise our store locator to find your nearest NZ vape shop offering IQOS products and discover a smoke-free future today.