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Having smoked cigarettes for over 50 years, Marilyn has tried lozenges and everything else to quit but always went back.
Watch her story of change with IQOS.


Heungjin, 47
Having smoked cigarettes for nearly 30 years, Heungjin has tried to stop smoking several times without success. After using IQOS for a few months he was able to fully switch from cigarettes to IQOS.
Watch his story of change with IQOS.
Watch Heungjin's storyNicole, 26
Nicole had started smoking from a young age but was determined to give it up for her three children.
Watch her share her smoke-free journey experience from cigarettes to IQOS.
Watch Nicole's story

Luke, 38
Even though he kept trying to quit cigarettes for the past 10 years, Luke always slipped back to his old habit of smoking.
After being introduced to IQOS in London, he’s never looked back.
Watch his story of change with IQOS.
Yoshimi, 37
Yoshimi picked up smoking to fit in social situations like work meetings and gatherings with friends.
After encouragement from his GP to quit smoking, he decided to give IQOS a shot and make a change.
Watch Yoshimi's story