IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.
IQOS VEEV e-liquid vaping device is launched in New Zealand and Czech Republic in 2020; VEEV in Finland and Italy in 2021, with more market introductions planned. 2020 also sees a huge milestone for the IQOS community. Find out more
IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.
IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum and Metropolitan Arts Press.
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
IQOS Heated Tobacco and IQOS VEEV emit on average at least 95% lower levels of harmful chemicals compared to cigarettes.*
This does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*Source: Average reductions (95% for IQOS Heated Tobacco and over 95% for IQOS VEEV) in the levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See important information.
Important information: This does not necessarily equal a 95% reduction in risk. These products are not risk-free.
Unlike cigarettes, IQOS devices do not generate smoke or second-hand smoke.
IQOS devices leave less lingering smell on hands, hair and clothes than cigarettes*.
*Source: Study conducted in multiple markets since 2014 for IQOS Heated Tobacco, and in Ukraine with 405 legal age smokers, heated tobacco or e-cigarette users, December 2019 for IQOS VEEV.
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Tobacco and Vaping devices?
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Earn and spend whenever you shop directly with IQOS.*
Peace of mind
Accidental damage replacement and international assistance.
*IQOS Rewards Dollars cannot be earned or redeemed on purchases of tobacco stick.
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*Excludes purchases of tobacco sticks
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