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What does heated tobacco mean?

The IQOS device heats rather than burns the tobacco stick, releasing nicotine and tobacco flavour, emitting 95% less harmful chemicals compared to cigarettes*.

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*Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Discover the benefits of heated tobacco

IQOS HeatControl™ Technology is what sets us apart. Heating your tobacco, rather than burning it, delivers an experience free from smoke smell, fire and ash with no second-hand smoke to affect the people around you.

How IQOS works

State-of-the-art technology and pioneering science is the backbone of IQOS. IQOS HeatControl™ Technology heats tobacco up to 350°C without burning it.

A patented ceramic heating blade guarantees ideal temperature for 14 puffs or 6 minutes, resulting in a consistent and authentic taste experience.

Services for you

With IQOS CARE PLUS, you can enjoy bespoke support and coverage. If you've purchased your device on our website, you are automatically enrolled in IQOS CARE PLUS*.

Services provided with IQOS CARE PLUS:

  • Accidental Damage Coverage

  • IQOS International Assistance

  • Every IQOS device comes with a 12 month warranty^


*IQOS Care Plus Terms & Conditions apply. ^ IQOS 12 Month Warranty Terms & Conditions apply.
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We Care

This website contains information about our smoke-free products and we need your age to verify that you are 18+.

Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free and provide nicotine, which is addictive. Only for use by 18+ who would otherwise continue to smoke or use other nicotine products.
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