Discover IQOS.

IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.










IQOS VEEV e-liquid vaping device is launched in New Zealand and Czech Republic in 2020; VEEV in Finland and Italy in 2021, with more market introductions planned. 2020 also sees a huge milestone for the IQOS community. Find out more
IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.
IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum and Metropolitan Arts Press.
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.




Become an IQOS Rewards member
Get rewarded when you shop directly with IQOS. Earn IQOS Rewards Dollars with every purchase* - it's that simple. Sign up today and get a bonus of 5 on us.

*Excludes purchases of tobacco sticks
IQOS Rewards Dollars
TRANSACTION HISTORY
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IQOS Rewards Dollars
Check out how to earn and spend your IQOS Rewards Dollars below.
How to earn
Earn at least 1 Rewards Dollar for every $20 spent
Note: Any purchase amount earns reward dollars excluding tobacco sticks.
Sign up bonus
Earn 5 when you sign up for IQOS Rewards.
How to spend

You can choose to spend your IQOS Rewards Dollars partially or fully at checkout - it's up to you.
Note: IQOS Rewards dollars cannot be redeemed to purchase tobacco sticks.