Why switch to Heated Tobacco Vaping?
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Heats tobacco instead of burning it
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No cigarette smoke smell
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95% less harmful chemicals*
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.


IQOS Rewards.
Earn IQOS Rewards with every purchase*, use your rewards to save on your next purchase.
*IQOS Rewards Dollars cannot be earned or redeemed on purchases of tobacco sticks.

Try IQOS for 14 days*
With our 14-day lending service, you’ll have time to try IQOS at home and discover a better choice than continued smoking.
Important information: IQOS is not risk-free.
*Free trial. T&C's apply.
Compare IQOS ILUMA devices.
Explore the IQOS ILUMA range.FAQ
The IQOS ILUMA device with TEREA tobacco sticks (“TEREA”) takes heated tobacco to the next level of tobacco experience. Its new SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA tobacco stick, instead of burning it, for an altogether better and cleaner experience. It continues to emit, on average, 95% lower levels of harmful chemicals than cigarettes*. Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. * Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
The new SMARTCORE INDUCTION SYSTEM™ in the new IQOS ILUMA device and TEREA tobacco sticks completely reinvents the way tobacco is heated.
The heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is a metal heating element placed inside the TEREA tobacco stick and coated with stainless steel for seamless heating of the tobacco.
This means your tobacco is heated from the core instead of being burned for an altogether better, and cleaner experience.
No, because IQOS doesn’t burn tobacco, it doesn’t generate smoke.
No. The IQOS heats tobacco to release a vapour containing nicotine unlike e-cigarettes that vapourise a liquid containing nicotine.
TEREA sticks are designed to be used only with IQOS ILUMA, so don’t try and use TEREA sticks with blade IQOS devices because it might get damaged. That’s because the new SMARTCORE INDUCTION SYSTEM™ has no blade in the holder. Instead, a metal heating element sits inside the TEREA stick. You will not be able to use TEREA stick with IQOS 3 DUO blade technology.