Good Conversion Practices for PMI’s Smoke-free Products

PMI offers a variety of quality, scientifically substantiated smoke-free products. Our vision is that our smoke-free products will one day replace cigarettes.

• Cigarette smoking causes serious diseases and is addictive. Without question, the best decision any smoker can make is to quit tobacco and nicotine use altogether.


• PMI’s smoke-free products are for adults who would otherwise continue to smoke or use other nicotine products.


• We do not offer PMI’s smoke-free products to people who have never used tobacco or nicotine products or who have quit using tobacco and nicotine products. Our smoke-free products are not an alternative to quitting and are not designed as cessation aids.


• PMI’s smoke-free products are not risk free and contain nicotine, which is addictive. Switching to a smoke-free product is, however, a much better choice than smoking.


• We support our adult smoke-free product users in their journey to full conversion through education and guidance.


• For consumers to experience the benefits of smoke-free products, they must switch completely and abandon smoking permanently.


• Minors aged under 18 should not use tobacco or nicotine in any form.


• Pregnant women, diabetics and people with heart problems should not use any tobacco or nicotine product.