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Our e-liquid and heated tobacco vaping products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free and contain nicotine, which is a highly addictive substance. No sale to persons under the age of 18.
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Alternatives to Smoking Cigarettes
Alternatives to Smoking Cigarettes

Alternatives to Smoking Cigarettes

Alternatives to Smoking Cigarettes

Alternatives to Smoking Cigarettes

Smokers today aged 18+ have the option of exploring different experiences than continuing to smoke. If you are an adult smoker who would otherwise continue to smoke or use other nicotine products and are curious about some of the alternatives to smoking, here’s information about a different sort of product.

What are the different options for smoking alternatives?

There are two main groups of smoking alternatives: heated tobacco, or “heat-not-burn” products and e-cigarettes.

Heated Tobacco Products as a Smoking Alternative

Heated tobacco, or “heat-not-burn” devices, are smoke-free alternatives. Heated tobacco devices utilise real tobacco that is specially processed and formed into sticks. A tobacco stick is then inserted into the device, where innovative technologies heat the tobacco to specific temperatures, but never high enough to cause the tobacco to burn.

As with e-cigarettes, there is also no smoke produced with heated tobacco. Some heat-not-burn devices utilise an external heating source, meaning the tobacco stick is heated all the way around, from the outside. In this instance, the tobacco is not heated first rather, it's the paper around the tobacco stick that is heated first.

This may impact the taste. Other heat-not-burn devices, such as IQOS, contain a ceramic blade made with gold and platinum. A tobacco stick is inserted directly onto the blade, and the blade then heats the tobacco directly from the core. This allows the tobacco to be heated first, before the paper, which delivers a consistent taste and experience.

E-Cigarettes are an Alternative to Smoking

E-Cigarettes are another kind of smoking alternative but do not utilise real tobacco. They are electronic products that heat and vaporise e-liquids instead, in a wide range of temperatures from 100ºC to 250ºC. Most utilize a system called “wick & coil”, where the wick draws the e-liquid containing flavours and nicotine, onto a coil element to heat it and create a vapour. The vapour is then drawn from the device through a mouthpiece. There is no smoke.

Some E-cigarettes have an open tank system that is fully user refillable. Other e-cigarettes utilise a closed tank system, where single-use high qualify pods are manufactured under strict quality control to deliver consistent vaping experiences.

How are smoke-free alternatives different than smoking cigarettes?

The main difference between smoking cigarettes and e-cigarettes/heated tobacco lies exactly in what makes these alternatives “smoke-free”; the lack of combustion – the burning of tobacco.

Cigarettes must be lit to be smoked and it's the lighting of a cigarette which causes combustion. The lit end of cigarettes can reach temperatures around 600ºC, causing the tobacco to burn and it is here that the majority of harmful chemicals in cigarette smoke comes from.

On the other hand, smoke-free alternatives, like e-cigarettes and heated tobacco eliminate combustion all together. With e-cigarettes, there is no tobacco involved but flavoured e-liquid and therefore, no burning. With heated tobacco products, the tobacco sticks used in these devices are heated to specific temperatures that release tobacco flavours without burning the tobacco. For example, IQOS heats tobacco to temperatures below 350ºC. As a result, no smoke is produced, only a tobacco infused aerosol vapor. With the burning removed, IQOS emits 95% less harmful chemicals compared to cigarettes.* However, it does not necessarily equal a 95% reduction in risk. IQOS is not risk-free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoker or use other nicotine products.

The elimination of combustion in smoke-free alternatives also come with other benefits – IQOS produces no ash and does not produce smoke. Without a lit end, IQOS has no risk of burning others around you, your clothes, or your furniture. Specifically, with IQOS, adult smokers are still able to experience real tobacco, and get real tobacco taste, just with all the added benefits of a smoke-free alternative.

For adult smokers looking for other types of tobacco experiences, IQOS is a better choice than continuing to smoke. Important information: IQOS not risk-free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoker or use other nicotine products.

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com

IQOS contains nicotine, which is a highly addictive substance. No sale to persons under the age of 18.