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Why IQOS is becoming popular among adult smokers
Why IQOS is becoming popular among adult smokers

Why IQOS is becoming popular among adult smokers

What are the different types of heated tobacco stick flavours?

Heating tobacco releases flavours and nicotine allowing those aged 18+ who would otherwise continue to smoke or use other nicotine products, to experience tobacco without combustion. So it’s no wonder that IQOS heat-not-burn is becoming a popular alternative to smoking as it incorporates tobacco without the smoke, ash or the smell of cigarettes. IQOS is the world's #1 heated tobacco product* and thousands of adult smokers around the world are converting to IQOS every day**.

But the reasons to switch from smoking to IQOS don’t stop here. Besides using real tobacco, IQOS emits, on average, 95% lower levels of harmful chemicals compared to cigarettes***. Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

What’s more, IQOS is less likely to bother people around you, as it produces no second-hand smoke. It also leaves less lingering smell on hands, clothes and hair. All these benefits make IQOS a better alternative to cigarettes and the reason why more than 10 million adult smokers have already chosen to switch to IQOS and leave cigarettes behind****.

*Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019. (excluding China and US).
**Source: Status as of December 2019. Exclusive Heat-Not-Burn users that are using PMI tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
***Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
****Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom tobacco sticks represent more than 70% of their past 7-day tobacco consumption.

How is heated tobacco different from smoking?

Cigarettes and other ways of taking in nicotine have been around for a long time. However, the recent technological developments of heated tobacco and e-cigarette devices means there are genuine alternatives for those who would otherwise continue to smoke or use other nicotine products.

Our heat-not-burn device, IQOS, is a popular option for smokers looking for reduced risk products because it heats tobacco releasing an aerosol vapour instead of smoke. This is the biggest difference between IQOS and cigarettes. By not burning tobacco, our IQOS heated tobacco products do not create smoke, ash and emit 95% lower levels of harmful chemicals compared to cigarettes***. As tobacco sticks do not catch fire they don't have to be stubbed out either, so can be responsibly and safely disposed of.

Similar to heated tobacco products, e-liquids don’t create smoke because they do not burn tobacco. However, unlike IQOS with tobacco sticks, e-liquids do not contain tobacco but heat an e-liquid containing nicotine and flavours to produce an aerosol.

What heated tobacco flavours are popular among IQOS adult users? / Popular flavours of tobacco sticks among IQOS adult users

Made to be used with our popular heat-not-burn device, IQOS, tobacco sticks offer a tobacco experience without the smoke, ash or fire that come from smoking cigarettes.

A modern twist on tobacco classics, tobacco sticks come in a range of flavour experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every 18+ IQOS user’s taste palate. Tobacco sticks can be chosen based on aroma, body and intensity. A lower intensity indicates round and refined taste sensations, whereas a higher one, stands for richer tastes.

Some of the most popular heated tobacco stick flavours among 18+ IQOS users include the Amber selection; a rounded, toasted tobacco blend layered with lightly scented woody and nutty aroma notes. Another popular heated tobacco flavour choice is the Yellow selection; a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes. And for menthol fans, the Turquoise selection offers crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

We know that 18+ IQOS users love to explore new taste sensations. That’s why we are constantly expanding our variety of tobacco sticks. There is a heated tobacco flavour or taste experience for every 18+ IQOS user to discover.

Find out more about our heat-not-burn IQOS devices popular among adult smokers.

IQOS contains nicotine, which is a highly addictive substance. No sale to persons under the age of 18.