What is heated tobacco?
The idea of heating tobacco instead of burning it has been around for some time. After years of research and development by Philip Morris International (PMI), it finally came to life, offering our innovative alternative to traditional cigarettes for those aged 18+ who would otherwise continue to smoke or use other nicotine products.
A cigarette has to be lit in order to be smoked. At the tip, it burns at 600°C of the cigarette but during a drag, can reach above 800°C. It is the burning where most of the harmful and potentially harmful chemicals inhaled by a smoker are released.
In contrast PMI’s heat-not-burn device, IQOS, heats up specially processed tobacco to no more than 350°C. This releases tobacco flavour but with no fire, no ash, and no smoke. By heating instead of burning tobacco, the IQOS tobacco heating system does not create smoke and emits, on average, 95% lower levels of harmful chemicals compared to cigarettes*. It is important to say that it does not necessarily equal a 95% reduction in risk and IQOS is not risk-free, being intended for smokers or vapers above the age of 18 only.
Another advantage of IQOS is that since it produces less smell than cigarettes, it is less likely to bother people around you. By heating tobacco instead of burning it, IQOS does not produce second-hand smoke.
* Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
IQOS heat-not-burn devices
Currently, there are three IQOS devices available in two different versions. The first version has two main components – a holder and a charger. The second version of device is an integrated all-in-one device combining the holder and the charger. IQOS is only for those above the age of 18 who would otherwise continue to smoke or use other nicotine products.
Within the first version is our most advanced IQOS device yet, the IQOS 3 DUO. The IQOS 3 DUO holder provides two consecutive tobacco experiences without the need to recharge the holder and 20 tobacco experiences before the pocket charger needs recharging. it’s equipped with our fastest charging holder (only 1 minute and 50 seconds to the first use) and comes with over 1,000 customisation options thanks to our wide range of IQOS accessories.
The second version IQOS device is the IQOS 3 Multi. Combining the holder and charger, this all-in-one pocket size device offers 10 back-to-back tobacco experiences before needing to recharge. It’s lightweight and portable with a wide range of customisation options helping 18+ IQOS users to make it uniquely theirs.
How do IQOS heat-not-burn devices work?
All IQOS heat-not-burn devices work in the same way: first, insert a tobacco stick into the holder. Next, push a button to turn on the heater and then drag on the heated tobacco stick. Once the tobacco stick is finished, simply remove it from the holder and dispose of it responsibly. Because it is heated and not burnt there is no need to stub it out. Users can either put the used stick back into the pack or straight into any standard rubbish bin.
Our commitment to high quality
Providing a high quality tobacco experience to 18+ IQOS users who would otherwise continue to smoke or use other nicotine products is our key focus. The way we prepare tobacco is what makes the difference. The tobacco inside every stick is specially prepared using a unique patented processing method called the ‘cast leave process.’ This optimises the tobacco for heating where tobacco leaves of the highest quality are ground into powder and then reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug that when combined with all the other parts creates a tobacco stick.
Tobacco sticks for IQOS devices provide taste experiences close to a cigarette and come in different tobacco flavours ranging from rich to refined, including tobacco with menthol and new aromatic blends. We’re sure that among our selection of tobacco sticks, each 18+ IQOS user will discover the flavour that matches their taste.
Explore the IQOS 3 DUO Device