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Over a decade of development and billions invested

Introducing the best in IQOS technology

Technology - the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel.

But technology goes hand-in-hand with science. We couldn't have created IQOS without it. This perfect combination of both science and technology is how we developed an alternative to smoking.

Heating vs Burning

Heating tobacco, rather than burning it, may seem like a small change - but it redefines the tobacco experience. When you light a cigarette, the tobacco burns at more than 800 °C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350 °C, releasing true tobacco taste and nicotine without burning.

IQOS HeatControl™ Technology

IQOS HeatControl™ Technology is a specially designed and patented technology that monitors and controls the temperature of the IQOS heating blade. The heating blade is made of ceramic incorporating platinum, gold and silver tracks. Through IQOS HeatControl™ Technology, the tobacco heats to the ideal temperature for 14 puffs or around 6 minutes (whichever comes first) ensuring a true tobacco taste without burning.

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