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Good Conversion Practices for PMI’s Smoke-free Products

PMI offers a variety of quality, scientifically substantiated smoke-free products that are much better choices than continued smoking. Our vision is that our smoke-free products will one day replace cigarettes.
  • Cigarette smoking causes serious diseases and is addictive. Without question, the best decision any smoker can make is to quit tobacco and nicotine use altogether.
  • Minors should not use tobacco or nicotine in any form.
  • PMI’s smoke-free products are for adults who would otherwise continue to smoke or use other nicotine products.
  • We do not offer PMI’s smoke-free products to people who have never used tobacco or nicotine products or who have quit using tobacco and nicotine products. Our smoke-free products are not alternatives to quitting and are not designed as cessation aids.
  • PMI’s smoke-free products are not risk free and contain nicotine, which is addictive. Switching to a smoke-free product is, however, a better choice than continuing to smoke.
  • We support our adult smoke-free product users in their journey to full conversion through education and guidance.
  • For consumers to experience the benefits of smoke-free products, they must switch completely and abandon smoking permanently.
  • We inform consumers of all relevant safety information about our smoke-free products.


SAFETY WARNINGS & INSTRUCTIONS

Tobacco and nicotine

  • Tobacco sticks used with IQOS , as well as VEEV pods used with IQOS VEEV devices, contain nicotine, which is addictive.
  • IQOS and IQOS VEEV are not risk-free The best way to reduce tobacco- and nicotine-related health risks is to quit tobacco and nicotine use altogether.
  • Some users of nicotine-containing products may experience abdominal pain, chest pain, choking sensation, cough, difficulty breathing, dizziness, dry mouth, dry throat, gingivitis, headache, malaise, nasal stuffiness, nausea, mouth irritation, palpitations, throat irritation, and vomiting.
  • Nicotine-containing products should not be used by people who have or are at risk of heart disease, are diabetic, are epileptic, or are experiencing seizures.
  • Nicotine-containing products should not be used during pregnancy or while breast-feeding. If you are pregnant, breast-feeding, or think you may be pregnant, you should quit tobacco and nicotine use altogether.
  • Stopping smoking or switching to IQOS and IQOS VEEV or other nicotine-containing products may require the adjustment of the dosing of certain medicines (e.g. theophylline, clozapine, ropinirole).
  • If you have questions about whether you should use IQOS or IQOS VEEV due to an existing health condition, please consult a health care professional.

Use of tobacco sticks and pods

  • Only use:
    - IQOS 3 DUO or earlier generation devices with tobacco sticks,
    - IQOS VEEV with VEEV pods.
     Never use IQOS with a cigarette or similar products. Doing so may cause injury.
     Never use IQOS VEEV with other pods. Doing so may cause injury.
  • Do not modify tobacco sticks in any way or add any substance to tobacco sticks. Doing so may result in injury.
  • Do not modify or attempt to refill VEEV pods in any way or add any substance to VEEV pods. Doing so may cause injury.
  • Do not use IQOS VEEV if the VEEV pod appears to be damaged, tampered with, broken, or leaking.

Prior to use of a product, users should read the full Safety Warnings & Instructions, which contain important safety information about the use of the product.



Battery Degradation

IQOS and IQOS VEEV devices, including holders, contain a lithium-ion battery. The lithium-ion battery in the devices is a consumable component that degrades with usage and age. This is a natural process common to all rechargeable lithium-ion batteries. As the battery ages, the active ingredients inside the battery become less capable of retaining energy, resulting in a permanent decrease in maximum battery capacity and usable energy. In addition, the active ingredients become less effective in delivering energy, resulting in a decrease of the battery’s ability to provide sufficient power for electronic device components to operate. As a result, where relevant, the duration of experience may appear to be shorter, the number of puffs or experiences with one full charge may appear to be fewer, the second consecutive use might be shorter or missing.
The battery is a chemical system that requires certain temperature ranges during charge and discharge to work optimally and minimise battery capacity degradation over its lifetime. Although your device has a specific operating range within which the device will function, operating at the extreme ends of this range will degrade your battery faster. Your device comes with customized software to control the charging parameters in order to maximise the life of your device. These algorithms can support the longevity of your battery life, but they can still never fully mitigate the normal aging mechanism of lithium batteries. High and low temperature operation of your device will accelerate the natural degradation of your battery. Even if you do not use your device the batteries contain chemical systems which can still degrade over time. In order to slow the battery degradation process, we recommend charging your device within the recommended temperature zone, not keeping it discharged for long periods of time and using the charging cables and power adaptors that come together with the device as per the user guides.
Please read more on important information in FAQ


IQOS emits 95% less harmful chemicals compared to cigarettes.*
* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.co.nz.
IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
*Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
IQOS emits significantly lower levels of harmful chemicals compared to cigarettes.*
*Source: Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.co.nz.
Switching completely to IQOS presents less risk to your health than continuing to smoke.*
* Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Switching completely to IQOS is less harmful than continuing to smoke.*
* Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Switching completely to IQOS presents less risk to your health than continuing to smoke. IQOS emits 95% less harmful chemicals compared to cigarettes.*
* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. It does not necessarily equal a 95% reduction in risk. See Important Information on IQOS.co.nz.
Switching completely to IQOS is less harmful than continuing to smoke. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. It does not necessarily equal a 95% reduction in risk.
IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.* + Based on the scientific evidence so far, switching completely to IQOS is likely to present less risk to your health than continuing to smoke.
* Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. It does not necessarily equal a 95% reduction in risk.
IQOS has extensive and robust clinical evidence* showing that using IQOS presents less risk to your health than continuing to smoke.
* Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Switching completely to IQOS is a better choice to your health than smoking.*
* Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.


CIGARETTES PRODUCE TAR - IQOS DOESN’T

Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**
* Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke. ** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Over 13.9 million adult smokers have stopped burning tobacco and started heating it with IQOS.*
*Source: PMI financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
There are more than 19.1 million* IQOS users globally, of which 13.9 million** have completely quit cigarettes.
*Source: PMI financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2021. **IQOS users for whom HeatSticks represent at least 5% of their daily tobacco consumption over the past 7 days.

You will find consumer communication around the website and in other touchpoints that come from the following sources for IQOS VEEV products:
IQOS VEEV produces less smell than cigarettes.*
*Source Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.
As IQOS VEEV produces less smell than cigarettes, it is less likely to bother people around you.*
*Source: Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.
IQOS VEEV does not leave bad odour.*
*Source: Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.
IQOS VEEV vapour dissipates more quickly than cigarette smoke.*
*Source: Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.
IQOS VEEV emits significantly lower levels of harmful chemicals compared to cigarettes.*
*Source: Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.co.nz.
IQOS VEEV vapor contains significantly fewer harmful chemicals compared to cigarette smoke.*
*Source: “Fewer harmful chemicals” refers to the range of harmful chemicals which are not detected in the IQOS VEEV vapor but are detected in the smoke of a reference cigarette. See Important Information on IQOS.co.nz.
IQOS VEEV uses smart digital controls designed to prevent overheating of the e-liquid, consistently ensuring a significant reduction in the levels of harmful chemicals compared to cigarettes.*
*Source: Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.co.nz.
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Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free and provide nicotine, which is addictive. Only for use by 18+ who would otherwise continue to smoke or use other nicotine products.
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