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IQOS is our innovative alternative to traditional smoking.

Heat is at the heart of it all. Choosing to heat tobacco, rather than burn it, is what sets us apart.

About us

IQOS belongs to Philip Morris International (PMI), one of the worldÕs leading tobacco companies. Innovation is in our blood Ð it all started with a vision to replace cigarettes with better alternatives.

We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.

How IQOS works

State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco. And with IQOS, weÕve achieved just that. Through IQOS HeatControl(TM) Technology we are able to heat tobacco up to 350¡C, without burning it. The result is, no flame, no smoke, no ash, no fuss.

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Our IQOS family

We want IQOS to fit you, your habits and your lifestyle. ThatÕs why youÕll find different models within our range Ð the IQOS 2.4 Plus, IQOS 3 and IQOS 3 MULTI. To get started, browse our range and make it uniquely ÒyouÓ with the widest range of accessories available.

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IQOS 3 Multi is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge. ItÕs perfect for when youÕre on the move.

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The IQOS 2.4 Plus and IQOS 3 are both a three-part system; with a holder, pocket charger and a tobacco stick. Place a tobacco stick into the holder, push the button and your ready to start. Once your done, place your holder back in the pocket charger and a few minutes later you holder will be charged, ready to go again.

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Changing for the better is our priority. And the benefits of IQOS speaks volumes Ð no fire, no smoke, no ash and less smell.

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