IQOS Heated Tobacco and Vaping Explained

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What alternatives are there for New Zealand adult smokers wanting to quit smoking cigarettes?

Over the last year, there has been lots of talk about vaping, e-cigarettes and smoke-free alternatives in New Zealand for smokers who do not wish to quit using nicotine. With so many alternatives it’s important to understand the differences between these options. Let us first examine the difference between heated tobacco and e-cigarettes.

What is an e-cigarette?

E-cigarettes come in all shapes and sizes but all are battery-powered devices that vaporise a liquid solution. Commonly called e-liquid these products come in a variety of flavours and can contain nicotine at different strengths or with no nicotine at all. What is heated tobacco and the difference to e-cigarettes?



Heated tobacco or heat-not-burn products on the other hand contain real tobacco. To release the nicotine, the tobacco is heated by a device, such as IQOS, to a temperature no higher than 350˚ Celsius creating an inhalable vapour.

By controlling the temperature of the heat at this level, the tobacco cannot burn or produce smoke. By avoiding burning anything we can reduce the levels of toxins by up to 95 per cent on average compared to when smoking a cigarette.

Smoke of any kind, whether it is produced from burning tobacco, coal or wood, contains high levels of many harmful chemicals, like carbon monoxide, formaldehyde, and benzene.

Since IQOS heat-not-burn products don’t burn, they don’t produce smoke, and therefore don’t create second-hand smoke.

You can read more about our scientific approach to our products here.

What are the benefits of heated tobacco and vaping compared to smoking cigarettes?

Compared to a cigarette, IQOS is a much more hygienic experience for the user and anyone nearby because it doesn’t burn, there is no ash generated and it produces less of an odour.

That’s not only good news for the user but also anyone around them too. It’s fair to say IQOS is a considerate option for those whose friends and family dislike the smell of cigarettes, or the smell left on your breath and hands.

If you’re a conscious smoker who knows this feeling all too well then alternatives to smoking like vaping or heated tobacco are ideal.

Is IQOS safe?

IQOS is not risk-free and has been designed for people who already smoke who are looking for an option that presents less risk to their health.