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Heated tobacco varieties and heated tobacco comparisons

Heated tobacco varieties and heated tobacco comparisons

Heated tobacco products are an innovative alternative for adults who would otherwise continue to smoke or use other nicotine products. Heat-not-burn products heat tobacco instead of burning it in order to release heated tobacco flavours. Our heat-not-burn product IQOS delivers a high quality tobacco experience for IQOS legal age users with no fire, no ash and with less smell than cigarettes. However, IQOS is not risk-free, it contains nicotine which is addictive.

Heated tobacco products come in over a dozen different varieties. Read on to find out what these are and how they compare to one another.

What are the different types of heated tobacco?

Amongst the heated tobacco variety, IQOS is the brand with the number one heat-not-burn product in the world*. At the heart of our most advanced smoke-free product are sophisticated electronics that heat specially designed tobacco sticks. Thanks to its patented HeatControlTM Technology, IQOS heats the tobacco just enough to release a nicotine containing vapour but without burning the tobacco.
*Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019 (excluding China and US).

What are the different types of heated tobacco flavours?

The specially designed tobacco sticks are carefully crafted for each IQOS legal age users' experience.

The journey to offering IQOS legal age users this experience has a lot of tiny steps. It begins with farmers from all around the world who care deeply for their crop. Next, our master blenders sample the tobacco, selecting the best tobacco origins and qualities and paying special attention to aroma and taste profiles (e.g. richness, ripeness, strength). Finally, our tobacco blenders create the blends of tobacco sticks for IQOS legal age users.

A modern twist on tobacco classics, tobacco sticks offer a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every taste palate. Thus, IQOS users can try out and compare heated tobacco flavours in order to find their perfect match.

Our IQOS Coaches or staff at our store can help you discover the flavour that matches your taste preference.


What is the difference between heated tobacco and e-cigarettes?

Although both heat-not-burn devices and e-cigarettes are smoke-free alternatives to smoking, there are important differences when it comes to comparing heated tobacco products with e-cigarettes.

E-cigarettes don't contain tobacco. Instead, they heat an e-liquid containing nicotine and flavors to produce an aerosol, what people usually call a vapor - hence the term "vaping".

What's more, in heated tobacco products, nicotine is naturally present in the tobacco used in the product. In comparison, in e-cigarettes, nicotine derived from tobacco is added to the e-liquid used in the product.

What is the difference between heated tobacco and vaping?

Vaping is the act of inhaling and exhaling the aerosol, often referred to as vapor, which is produced by an e-cigarette or similar device. The term is used because these devices do not produce tobacco smoke, but rather an aerosol.

We have also launched our next generation vaping product, IQOS VEEV. Equipped with the latest technology, IQOS VEEV takes vaping to the next level. Effortless from the moment you touch it, IQOS VEEV needs no refilling, thus creating no mess. Just swap flavors on the go for a fully customizable experience.

Find out more about our heated tobacco varieties here.

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