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What kind of product is IQOS?
IQOS is our most advanced smoke-free product that releases a nicotine-containing vapour. The electronic device heats a specially designed tobacco stick using a blade that can control the temperature range to avoid burning, or combustion. Because the heat can be controlled below burning temperatures, IQOS eliminates inconveniences such as ash and smoke, and is a better alternative for adult smokers who would otherwise continue to smoke cigarettes but still want to experience real tobacco taste. This device is not for people who have quit smoking or have never smoked. IQOS and tobacco sticks are not intended for minors. You can find more information under Important Information.
What is the difference between cigarettes and IQOS?
The biggest difference between IQOS and cigarettes is that IQOS heats tobacco instead of burning it, therefore eliminating many of the chemicals and toxins associated with smoking-related diseases. Because the tobacco sticks used with IQOS are made from real tobacco, the user still experiences the taste of tobacco but there is no fire, ash or smoke generated. Instead, an aerosol vapour is emitted that has less smell than smoke from a cigarette. When a cigarette is used, nicotine is released through burning the tobacco which creates smoke, but IQOS has a specially designed blade that heats the tobacco rather than burning it, still allowing for the nicotine to be released.

The gold platinum blade in the IQOS holder is what controls the temperature of the tobacco ensuring it is never hot enough to burn or combust. The tobacco sticks have been specially designed to be used exclusively with IQOS, and while they are made from real tobacco, they cannot be smoked like cigarettes. This is because the tobacco in our tobacco sticks has been processed differently to the tobacco in cigarettes. Click here for more information on our heat-not-burn techonology.
Does IQOS generate smoke?
No, because IQOS doesn’t burn tobacco, it doesn’t generate smoke. When using IQOS you inhale a tobacco vapour that is less harmful than cigarette smoke.
Will cigarettes work in my IQOS?
No. The IQOS device has been designed to work exclusively with specially designed tobacco sticks. Trying to use a cigarette in your IQOS risks damaging your device or breaking the heating blade.
Is using IQOS risk-free?
No. IQOS is not risk-free. While switching completely to IQOS presents less risk to your health than continuing to smoke, using IQOS is not risk-free and contains nicotine which is addictive. IQOS should only be used by adult smokers who would otherwise continue to smoke. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine-use altogether.
Is IQOS an e-cigarette that contains nicotine fluid?
No. The IQOS heats tobacco to release a vapour containing nicotine unlike e-cigarettes that vapourise a liquid containing nicotine.
Will IQOS help me quit smoking?
Laws governing where smoke-free alternatives can vary between countries and regions. It's recommended you familarise yourself with local laws before using your IQOS.
This site contains information on a product containing tobacco and is reserved for smokers over 18 years old residing in New Zealand.
Are you 18 years or older and a smoker?
You must be 18 or over to access materials on this site