Discover the benefits of IQOS VEEV.
Why adult smokers are switching to IQOS VEEV.
Cigarettes produce tar, IQOS doesn’t.
“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**
Important information: The absence of tar does not mean that IQOS is risk-free. IQOS provides nicotine which is addictive.
* Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke. ** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Cigarettes burn tobacco. This doesn’t.
IQOS VEEV uses smart digital controls designed to prevent overheating of the e-liquid, consistently ensuring a significant reduction in the levels of harmful chemicals compared to cigarettes.*
Important information: IQOS VEEV is not risk-free.
*Source: Reductions in levels of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
IQOS emits less harmful chemicals than cigarettes.
Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*
Important information: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.
*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).
A vape you can trust.
Scientific research and development underpin everything we do on IQOS VEEV. We have built a team of over 400 scientists, and collectively we’ve filed thousands of patents and invested billions in the development of our smoke-free alternatives.
The heater’s smart digital control detects when the e-liquid level is low and shuts off the device. This is designed to prevent overheating, burnt taste and to ensure it delivers lower levels of harmful chemicals compared to cigarettes*. Making IQOS VEEV a truly consistent and better alternative to continued smoking.
*Source: Average reduction in the levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
More to discover
Care you can count on, privileges to inspire you.
Care you can count on
Access our personal coaches for support on how to get the best from your IQOS.
Earn points for member offers, device upgrades and exciting benefits.
Peace of mind
Accidental damage replacement, IQOS warranty and international assistance.