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What is heated tobacco?
Real alternatives to smoking.
Better choice.
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
See the difference.
IQOS heated tobacco devices uses real tobacco, yet produces no smoke.
Better is up to us.
No smoke, less smell than cigarettes, no negative impact on indoor air quality*.
Important information: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
Better choice.
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).See the difference.
IQOS heated tobacco devices uses real tobacco, yet produces no smoke.
Better is up to us.
No smoke, less smell than cigarettes, no negative impact on indoor air quality*.
Important information: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
Discover the range of heated tobacco devices.
Try it first.
Smokers can try an IQOS heated tobacco vaping device, free,
for 14 days to experience a tobacco vaping device.
Smokers can try an IQOS heated tobacco vaping device, free,
for 14 days to experience a tobacco vaping device.
More to discover
with IQOS Services.
Support you can count on. Privileges to inspire you.
FAQ
IQOS and IQOS ILUMA are heat-not-burn tobacco vaping devices that offers an alternative to smoking. By heating tobacco instead of burning it, IQOS and IQOS ILUMA provides a similar experience but with 95% lower harmful chemicals* compared to cigarettes.
* Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
IQOS and IQOS ILUMA devices utilise heat-not-burn technology, which heats real tobacco to release a nicotine-containing vapour. This process eliminates the combustion that occurs in traditional smoking, significantly reducing by 95%* the levels of harmful chemicals associated with cigarettes that burns tobacco.
* Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
IQOS and IQOS ILUMA emit, on average, 95% lower levels of harmful chemicals than cigarettes*. This makes IQOS and IQOS ILUMA a better choice for those looking to reduce their exposure to harmful substances while still enjoying the taste of real tobacco.
* Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
IQOS and IQOS ILUMA not only delivers a real tobacco taste experience, but does so with less risk compared to cigarettes*. IQOS and IQOS ILUMA feature different advanced heat-not-burn tobacco technologies that deliver, 95%* lower levels of harmful chemicals, and no smoke. This makes IQOS and IQOS ILUMA standout choices for people looking for a better alternative to continued cigarette smoking
* Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
IQOS and IQOS ILUMA heated tobacco vaping devices products are designed as genuine alternatives to continued smoking with a similar tobacco taste experience and feel, but with 95% lower levels of harmful chemicals* and no smoke. This is because the tobacco is heated and not burned using a controlled heating process that preserves the flavours of real tobacco.
* Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
The IQOS ILUMA is our latest heat-not-burn tobacco vaping device. The IQOS ILUMA is completely bladeless and uses a SMARTCORE INDUCTION SYSTEM™ meaning there are no blades and no need to clean unlike earlier bladed IQOS models. It also features faster charging capabilities, so you spend less time waiting for your device to be ready. Unlike the bladed IQOS 3 heat-not-burn tobacco vaping device, IQOS ILUMA allows at least two back-to-back uses without the need to recharge.
IQOS and IQOS ILUMA heated tobacco vaping devices only work with precisely engineered heated tobacco sticks and nothing else. Earlier “bladed” IQOS heated tobacco vaping devices only work with HEETS* branded tobacco sticks. IQOS ILUMA heated tobacco vaping devices, only work with TEREA* branded tobacco sticks made for its bladeless SMARTCORE INDUCTION SYSTEM™. HEETS* tobacco sticks will not work in IQOS ILUMA and TEREA* tobacco sticks will not work in and may damage earlier bladed IQOS heated tobacco vaping devices.
This product damages your health and is addictive. No sales to persons under 18.
IQOS, IQOS ILUMA or VEEV ONE are not intended for non-smokers or non-vapers. They are designed for adult smokers looking for less harmful alternatives to continued cigarette smoking and for adults who currently vape. If you do not smoke or vape do not to start using heated tobacco products or vaping products. Without question, the best decision any smoker can make is to quit tobacco and nicotine use altogether.
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