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Leave the smell of smoke behind

It’s tough being self-conscious of constantly smelling like smoke, especially when you’re out with your mates or at work – we’ve been there.
IQOS heats tobacco without burning, allowing you to experience real tobacco taste without smoke smell. This means a cleaner experience for you and the people around you.

No more second-hand smoke

Second-hand smoke is real, and it affects the quality of life of the people around you. With cigarettes, you worry about your loved ones inhaling your second-hand smoke and often try to smoke as far away as possible.

Get closer to the ones you love this New Year – IQOS does not produce second-hand smoke, and has no negative impact on indoor air quality1.


Important information: IQOS is not risk-free.
1Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

Live better with a better choice

When you burn tobacco, it reaches temperatures of 900 ˚C and releases smoke that contains more than 6000 chemicals.
IQOS emits on average 95% less harmful chemicals compared to cigarettes.2


Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
2Compared to the smoke of a reference cigarette (3R4F).

So how does IQOS work?

IQOS uses its advanced Swiss-designed HeatControl™ Technology to precisely control the heating temperature of the tobacco up to 350˚C

This generates a nicotine-containing vapour without burning generating no cigarette smoke, fire and ash, as well as significantly lower levels of harmful chemicals compared to smoking3.


Important information: IQOS is not risk-free.
3Compared to the smoke of a reference cigarette (3R4F).

Read our blog

We're in this together

This may not be the first time you’ve tried to quit cigarettes, but this time it’ll be different. IQOS is not just a device, it’s a journey.

Our IQOS Coaches will be with you every step of the way, giving you tips and supporting you throughout your smoke-free journey.
Like most things in life, anything is possible when you put your mind to it

IQOS Care Plus

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